Mastering the measure of time: over the years and through its different guises, the winged hourglass brand has ceaselessly striven to combine its quest for precision with an aesthetic standard that still underpins its identity today. Centuries-old craftsmanship forged in tradition, elegance and performance has raised Longines to the ranks of the great watchmakers.
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Historically, Longines has accompanied legendary pioneers as they conquer air, land and sea. Today, the winged hourglass brand has drawn inspiration from this heritage to create Longines Spirit, a collection with an impeccable pedigree. This collection links history with innovation by combining references to the glory days of aviation with present-day aesthetic and technical requirements. These resolutely contemporary timepieces are a testimony to the pioneering spirit that has inspired the brand since its earliest days. A glowing tribute to these exceptional men and women who, by a record, an exploit or a display of courage, have left their mark on history – pushing new generations to surpass themselves.
Founded in 1832 in Saint-Imier, the famous Swiss watch brand Longines can boast a long tradition characterised by the elegance and performance of its products. Those values are perfectly represented by The Longines Sport Collection. The HydroConquest line is dedicated to men and women looking for a high performance timepiece that combines technical innovation and elegance. Longines now extends this line with new models in bright colours.
The Longines Master Collection
As a traditional watchmaking company, Longines has been producing exceptional timepieces since the very beginning. Today, the Longines Master Collection is the perfect illustration of this corporate ethos, as can be seen from the success enjoyed by this range since it was launched in 2005. All fitted with self-winding movements, the various models in this collection offer many special features. The Longines Master Collection brings together the classical elegance and excellent quality which never cease to delight those who appreciate exceptional timepieces.
Since its inception, the Longines DolceVita collection has illustrated contemporary elegance of the Longines watchmaking brand worldwide. Inspired by the “Dolce Vita”, it is an homage to the sweetness of life. Today, a new chapter in this collection opens with a unique interpretation featuring softened lines. These new variations will not fail to impress women who have made charm a way of life.
The history of Longines
Longines story began 190 years ago in the small Swiss municipality of St-Imier. Over the many chapters of its story, the brand has won renown for its expertise and its timeless elegance. Truly the hallmark of the brand, expressed through its slogan “Elegance is an Attitude”, elegance is one of Longines’ core values: it guides everything from its timepieces to the Ambassadors that represent it, from its partnerships to the events in which it participates.