Embassy is fully committed to “Making Luxury Personal Again“. Knowledgeable and personal guidance and service for our customers is always our focus. With a variety of top-class watch and jewelry brands, Embassy also has one of the most exclusive and diverse selections. The hearts of sixty highly qualified employees beat every day with passion for these masterpieces of mechanics and the sparkling jewels. To ensure that our customers enjoy these precious products for as long as possible, they deserve first-class service and care. This is what the name Embassy stands for.

The success story of Embassy began in the 1970s when Kurt König opened the world’s first independent Cartier boutique in Zurich. Towards the end of the decade, the first shops opened in St. Moritz and Lucerne under the name Embassy. The basis of our success is the continuous striving to realize our personal passion for creations of superior quality with the offerings of a variety of luxury brands. We are driven by an inimitable flair for the refined and exquisite. Fifty passionate employees share our vision and prove their dedication to our first-class Embassy service every day.