Zenith: Time to reach your star

Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump.
With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. From the first automatic chronograph, the El Primero, to the fastest chronograph with a 1/100th of a second precision, the El Primero 21, as well as the Inventor that reinvents the regulating organ by replacing the 30+ components with a single monolithic element, the manufacture is always pushing the boundaries of what’s possible. Zenith has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and break barriers. The time to reach your star is now.t

Discover Zenith:


Pilot – The departure to distant horizons

Capturing the spirit of the aviation pioneers who set their sights far beyond the horizon, the PILOT collection is a call to chase your dreams – no matter how far or how high. Entirely redesigned from scratch, the new collection revisits the essential ZENITH PILOT features from a contemporary vantage point.

Defy – The Future of Tradition

The innovative new DEFY Collection is characterized by the creative spirit that Zenith typically expresses in the technical and technological masterpieces of their models as well as in their design. For one, there would be the revolutionary Defy El Primero 21, which makes it possible to measure 1/100 seconds with a mechanical chronograph, and the Defy Lab, the most accurate mechanical watch in the world. From the three-pointer watch to the Grand Complication, this stunning collection shows all imaginable levels of complexity in watchmaking. The new Defy Classic offers an introduction to this fantastic, future-defining Defy universe and presents urban elegance in a wholly new and attractive concept. At the other end of the spectrum, the new Defy Zero G challenges the laws of physics with the advanced and superbly tuned gyroscopic Gravity control module.

Chronomaster – An icon on the wrist

The Chronomaster captivates with its high recognition value. The striking, yet very elegant contour combines superior aesthetics with a distinctive dial design and the high-frequency technology that is emblematic of the Zenith manufactory. Zenith is technically and aesthetically hinged on the legendary El Primero, the world’s most precise mechanical chronograph designed in the year 1969. This automatic chronograph stands for the highest precision and reliability and with its frequency of 5 Hz allows the measurement of 1/10 seconds. The timeless design of the case with round controls, the faceted and illuminating indexes, and hands, as well as a slender second hand with the Zenith star as an elegant counterbalance, give it the iconic style that embodies the creative power and innovation of Zenith. The Chronomaster is the perfect watch for people who have a strong desire for high quality and timeless design.

Elite – Timeless Elegance

Elegant lines, clarity and a timeless appearance: With its typical slim casing and the slightly curved dial with optional engraved hour markers or painted figures crossed by delicate leaf-shaped hands, the Elite, despite its restraint leaves a lasting impression. This makes the Elite a stylish and timeless must-have. Equipped with a finely fluted crown and ergonomic band lugs that perfectly cling to the wrist, all the watchmaking finesse of Zenith comes to play in these enclosures with the elegant lines. The classic design combines impressively modern accents with a characteristic appearance, creating a timeless look that appeals to all those who appreciate stylistic minimalism and perfection in detail. This is contemporary elegance à la Zenith.

The History of Zenith

Legends are everlasting
In the year 1865, Georges Favre-Jacot, daring entrepreneur and visionary, founded his watch manufactory in Le Locle. In the style of his pioneering spirit, he named the company after the highest point in the celestial tent: Zenith.
Georges Favre-Jacot wanted to build the most precise and reliable timepiece in the world. His success did not stop there – already in the 19th century, the manufactory enjoyed the reputation of unsurpassed mechanical virtuosity.