Zenith: Time to reach your star
Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump.
With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. From the first automatic chronograph, the El Primero, to the fastest chronograph with a 1/100th of a second precision, the El Primero 21, as well as the Inventor that reinvents the regulating organ by replacing the 30+ components with a single monolithic element, the manufacture is always pushing the boundaries of what’s possible. Zenith has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and break barriers. The time to reach your star is now.t
The History of Zenith
Legends are everlasting
In the year 1865, Georges Favre-Jacot, daring entrepreneur and visionary, founded his watch manufactory in Le Locle. In the style of his pioneering spirit, he named the company after the highest point in the celestial tent: Zenith.
Georges Favre-Jacot wanted to build the most precise and reliable timepiece in the world. His success did not stop there – already in the 19th century, the manufactory enjoyed the reputation of unsurpassed mechanical virtuosity.