Its origins date back to 1926, when “The Tudor” was first registered as a trademark by Hans Wilsdorf. In 1946, he founded Montres Tudor SA to make wristwatches that respect the traditional Rolex quality philosophy, but at a more affordable price. In 2009, the brand took another step towards independence, manifesting itself with the launch of a completely new collection. Since this little revolution, Rolex’s former “little sister” has been inspiring watch enthusiasts around the world. The cornerstone of this new, popular Tudor era is the Tudor Heritage Series, launched in 2010. Since 2015, mechanical manufacturing plants have also been produced.

Discover Tudor at Embassy:


Black Bay GMT

The famous diver’s watch TUDOR Heritage Black Bay is also available with a GMT function that allows you to set the local time while keeping an eye on the time in the other two time zones. This model was presented at Baselworld 2018. The Black Bay GMT with a manufacture caliber MT5652 is distinguished by its striking bezel in Bordeaux and blue.

Tudor 1926

With its new 1926 line, TUDOR pays tribute to its early history with a range of mechanical watches that are timeless and elegant. A classic watch for women and men, the TUDOR 1926 comes in four sizes and a wide choice of dials.

Black Bay Bronze

The Black Bay family is growing with the arrival of the new Black Bay Bronze, a 43 mm divers’ watch inspired by the brand’s history and fitted with the TUDOR Manufacture Calibre MT5601.


The Glamour line embodies TUDOR’s sense of elegance and its vision of the tradition of fine watchmaking. With this in mind, the new Glamour Double Date model displays subtle lines, a wealth of detail, superior manufacturing quality, and for the first time a high-performance TUDOR Manufacture Calibre visible through an open back.


A magnificent example of a tool watch and symbol of adventure, the Pelagos is one of the most complete traditional mechanical divers’ watches available today. Waterproof to 500 m (1,640 ft), the Pelagos is fitted with TUDOR Manufacture Calibre. It is now available in a new “left-handed” version.

The story of Tudor

Its origins date back to 1926, when “The Tudor” was first registered as a trademark by Hans Wilsdorf. The founder Hans Wilsdorf loved England. That’s why he named his second brand after the Welsh kingdom Tudor. Wilsdorf’s affinity even went so far that he chose the Tudor rose of the family coat of arms as a logo for the watch company. Tudor was never in the limelight, nor was the brand a household name. The company was mostly known only to lovers, as well as to some people who were professionally involved in robust toolwatches.

In the 1950s, the Tudor Submariner was a close relative of the Rolex model, since it used the same case and differed from the outside only by the brand name of the Rolex. In the 1950s and 1960s, Tudor was visited by several forces from various countries (including US missions for diving missions) and scientists to make expeditions to places like Greenland.

In 1996, Montres Tudor S.A. her anniversary on the occasion of her 50th anniversary. The brand had grown up and represented in all markets. For this reason, the direct references to Rolex used until then disappeared from the cases, crowns and ribbons of the Tudor watches.