

Tudor
Its origins date back to 1926, when “The Tudor” was first registered as a trademark by Hans Wilsdorf. In 1946, he founded Montres Tudor SA to make wristwatches that respect the traditional Rolex quality philosophy, but at a more affordable price. In 2009, the brand took another step towards independence, manifesting itself with the launch of a completely new collection. Since this little revolution, Rolex’s former “little sister” has been inspiring watch enthusiasts around the world. The cornerstone of this new, popular Tudor era is the Tudor Heritage Series, launched in 2010. Since 2015, mechanical manufacturing plants have also been produced.
Discover Tudor at Embassy:

The story of Tudor
Its origins date back to 1926, when “The Tudor” was first registered as a trademark by Hans Wilsdorf. The founder Hans Wilsdorf loved England. That’s why he named his second brand after the Welsh kingdom Tudor. Wilsdorf’s affinity even went so far that he chose the Tudor rose of the family coat of arms as a logo for the watch company. Tudor was never in the limelight, nor was the brand a household name. The company was mostly known only to lovers, as well as to some people who were professionally involved in robust toolwatches.
In the 1950s, the Tudor Submariner was a close relative of the Rolex model, since it used the same case and differed from the outside only by the brand name of the Rolex. In the 1950s and 1960s, Tudor was visited by several forces from various countries (including US missions for diving missions) and scientists to make expeditions to places like Greenland.
In 1996, Montres Tudor S.A. her anniversary on the occasion of her 50th anniversary. The brand had grown up and represented in all markets. For this reason, the direct references to Rolex used until then disappeared from the cases, crowns and ribbons of the Tudor watches.