Panerai was founded as a workshop, shop and watchmaker’s school 1860 in Florence and for many decades provided precision instruments for the combat diver units of the Italian Navy. Today, Panerai develops and produces its watches and movements in its manufactory in the Swiss Neuchâtel and combines Italian design and tradition with the finest Swiss watchmaking art.

Discover Panerai:



Essence of Panerai

The Luminor reinterprets classic proportions in a contemporary manner, preserving all the characteristics which over the years have made this watch an icon of luxury sports watchmaking.


Survival instruments

Solid and strong, with unrivalled visibility even at great depths and a uniquely distinctive appearance: Submersible watches are professional divers’watches presenting innovative technical solutions.

Luminor Due

Contemporary elegance

Luminor Due originates from a redesign of Panerai historic elements, realized to emphasize the versatility of a watch which is a synthesis of the sporting spirit and the ability to wear it for more elegant occasions.


Mechanical Legend since 30’s

The Radiomir is the first watch designed by Panerai as a prototype in 1936 at the request of the Royal Italian Navy, which wanted to be supplied with “a special luminous watch for divers”.

The History of Panerai

In the year 1860, Giovanni Panerai settled down as a watchmaker in Florence. The history of Officine Panerai thus begins as a workshop, shop and first watchmaking school in the city. For many decades Panerai supplied precision instruments for the combat diver units of the Royal Italian Navy. The watches initially developed for use in depth by Panerai are known for their unprecedented legibility and luminosity in the dark. 1997 the brand became part of the Richemont group and launched on the international market.


Each Panerai product bears an individual identification number, which proves its authenticity. We provide two types of warranty, one covering manufacturing defects and one covering the technical services done on the watch.

PAM-Guard enables you to extend the international guarantee for your Panerai watch from two to eight years.

To do this, register your watch at