Embassy. Luzern. St. Moritz.


For 50 years Embassy has stood for perfection and service at the highest level. The variety and excellent quality of brands and creations, the very personal advice as well as fifty passionate employees, who always offer our customers a “tick” more, result in Embassy’s the first-class service.

The Embassy brands in Lucerne and St. Moritz read like a “Who-is-who” of the world’s great watchmakers. The company sells almost all of Switzerland’s finest watch brands as well as: Audemars Piguet, Breguet, Blancpain, Bulgari, Cartier, Franck Muller, Hublot, IWC, Jaeger LeCoultre and Ulysse Nardin, to name but a few. Embassy also operates the exclusive brand boutiques for Panerai, Vacheron Constantin and Van Cleef & Arpels in Lucerne.